Since its 2002 launch, Axe's theme has been "giving guys an edge in the mating game," says David Rubin, brand development director for Axe deodorants. New TV ads, which began airing Monday, up the ante on that message. They show women who suddenly — and suggestively — blurt "Bom Chicka Wah Wah" to men wearing the spray.
— From Axe ads turn up the promise of sex appeal, in USA Today.
Lancôme has introduced a new limited edition variation on their classic fragrance Trésor: Trésor Sparkling (Trésor Eau Etincelante in France):
Trésor Sparkling is a fragrance of dazzling radiance with the freshness of pear, the embrace of white rose…
Has anyone else noticed the explosion of incense fragrances over the past decade? In past years, incense seemed to play a backstage role. Sure, the old classics Creed Angélique Encens, Chanel No. 22, and Lanvin Scandal all have incense, but a trip to the perfume counter these days gives you the choice of at least a dozen fragrances featuring incense front and center, from the Comme de Garçons incense series to L’Artisan Passage d’Enfer and Dzongka to Etro Messe de Minuit to incense “soliflores”, if you can call them that, from Lorenzo Villoresi, Crazylibellule and the Poppies and others. One incense-based fragrance that stands apart from the crowd is Yves Saint Laurent Nu…
The Canadian boutique Augustina launched three new fragrances in 2006, all created by Susanne Lang…
New at neimanmarcus: Missoni Eau de Toilette.
New at nordstrom: Cartier Delices Eau Fruitee.