Gendarme has launched a new fragrance, Gendarme Sky, "Bright, but mysterious.... and forever, long lasting".
An all new fragrance concept featuring: Top notes of sparkling bergamot, sweet lime, green lemon cardamom and cognac; mid-notes of Magnolia flower and Asian pepper oil and a dry down of warm woods and luxurious Spanish moss.
Gendarme Sky is available now at gendarme, in 100 ($69) or 200 ($95) ml Eau de Toilette.
Miss Boucheron is the latest fragrance from the French jewelry house Boucheron, and like most everything else from everyone else, is positioned to attract younger consumers to the brand. In this case, the target market is said to be 25-35 year old women:
“This is for young women who can allow themselves certain liberties,” said Jean-Christophe Bdos [sic, = Bedos], chief executive officer of Boucheron. “Miss Boucheron is there to upset the status quo. She is a modern woman.” (via Women’s Wear Daily, 3/2/2007)
Miss Boucheron was developed by perfumers Anne Flipo and Dominique Ropion, and the notes include bergamot, pomegranate, pink pepper, cyclamen, violet, rose, white suede, cedar and musk…
French ready-to-wear clothing line Cyrillus has launched their debut fragrance, Eau Fraîche de Cyrillus. The new unisex scent was created by perfumer Benoist Lapouza under the creative direction of Rami Mekdachi, and includes notes of mandarin, orange, lavender, vetiver, orange blossom, bergamot and musk.
Eau Fraîche de Cyrillus will be available in 250 ml, look for it in early June on the Cyrillus website. (via fashionmag.fr)
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Lacoste has launched Elegance, a new fragrance for men. Elegance is geared towards a “more sophisticated”, 30+ customer:
The oriental fougère fragrance features aromatic top notes around a spicy heart, and a dry chocolate accord at the base.
Additional notes include thyme and mandarin zest…