Sorry, but Gertrude Stein got it wrong. In perfumery, a rose is hardly ever just a rose. The challenge facing perfumers is not so much to mimic nature as to go one better.
— Another article about the "naturals vs synthetics" debate, this one in the UK Times Online.
To capture the fragrance of a flower without having to kill it, IFF uses a kind of "smell camera" that detects and absorbs the particles that surround a plant to record its scent. The information is then translated into a formula with the help of chromatography and spectrometry, techniques that help identify the many components that make up a flower's scent.
— From The Smell Factory, in Time Magazine.
Italian fashion house 
During our recent cold spell and rain-storms here in the Northeast, I felt a craving for a rich, comforting scent to bring some depth, light and warmth into my surroundings. I wandered around sniffing my half burnt candles trying to decide which to light, but nothing quite seemed to resonate. My all-time favorite blustery weather candle, Mure Sauvage by L'Artisan, was all finished, and I was about to give up my search when I came across an unopened box — African Lily by Red Flower.