Joop! will launch Go for men in February. The Joop! Go fragrance was created by perfumer Sophie Labbé and features notes of blood orange, rhubarb, chili pepper, cypress, violet, bourbon geranium, spruce balsam and oakmoss. Look for it in Eau de Toilette and a full range of matching body products. (via cosmoty.de) Update: Joop! Go is described as “…the youngest and most energetic side of Joop. It's about the surprise caused by spontaneity and defiance”. It should be in the US in April. (via Women's Wear Daily)
Also in February, Bruno Banani, the upscale men's underwear line that advertises under the tag line “not for everybody”, will launch Pure Woman…
