The print ad for Sean John Unforgivable Woman, which is already offensive enough that I've seen comments here & elsewhere by women saying they won't even try the fragrance, is apparently nothing compared to the television commercial. MTV says they won't air it without edits, Sean John says he won't edit it. Yawn. (via newyorkpost)
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I must have missed that info before on the ad for print and tv. I got a sample yesterday, but not on purpose. Is the commercial really that bad?
Haven't seen the commercial, it hasn't aired anywhere, even on YouTube 🙂
Meh. Controversy and provocation are so passé. As much as I dislike some of the cheesier ads that have been coming out (SJP's Covet spot comes to mind), I at least am engaged by them. And they're fun. What's more fun than perfume? Nothing, that's what. Wish more perfume marketing campaigns kept the fun of their product in mind, rather than trying to shock and awe us into buying it. I miss that old sentiment of joy and fun perfume ads used to aim for, almost at an untoward degree of nostalgia lately.
So agree with all of that, K. But he isn't going for the “fun”, is he? He wants publicity very badly, and he ain't going to get it with the juice, which is pretty darned conventional.
I really dislike the print ad, but I agree with you, Robin… Puffy wants publicity badly. He deliberately stages photos that look *just enough* like orgies or stairwell rapes to get attention (but they are orgies with satin sheets, and assaults in which his diamond stud earrings and fancy wristwatch are clearly visible, because status symbols are even more important to him than shock value). Yawn indeed. Calvin Klein's people did this idea much better 20 years ago!
It is really hard to believe that you could come up with a commercial that even MTV won't air unless you were *trying really hard* to come up with a commercial that MTV wouldn't air, no? Can you tell it's my bedtime, LOL? But you know what I mean. Agree with you entirely — he is working it. As is Tom Ford, so I hear, on his website for Tom Ford for men — but didn't have the energy to go check that out today.