A French court has ordered Guerlain to stop marketing Insolence in its current packaging:
Judge Claude Vallet, who deals with urgent cases at Paris’s Court of First Instance, found that the packaging by Serge Mansau, composed of three half-spheres atop each other, was too similar to a design registered by Jean-Claude Cardiet of Paris firm Cardiet Design…
New at lafcony: Eau d'Italie Bois d'Ombrie & Sienne l'Hiver.
New at nordstrom: Ralph Lauren Polo Double Black.
New at scentiments: Givenchy Amarige Mariage.
Yves Rocher’s Hoggar fragrance for men, launched last year in France, is now available at US stores.
The fragrance was created by perfumer Marie-Aude Couture and is described as an “ultra-masculine, oriental woody scent, evocative of desert dunes and winds…” Notes include bergamot, tobacco, tonka bean…
With the constant whirlwind of new perfume launches that blows through department stores, it stands to reason that some fragrances won’t get the attention they deserve. After a year or two sitting on the counter at Nordstrom, they’ll be relegated to perfume discounters or discontinued. Surely, among the hundreds of perfumes that don’t make the long haul are some pretty terrific scents, some to be had at bargain prices. But which ones?
Eddie Roschi from Le Labo was quick to identify two underappreciated scents: Cologne de Mugler and Yves Saint Laurent M7. For Cologne de Mugler, whose scent Eddie called “truly outstanding”, he guessed that the scent’s marketing alienated many potential buyers. With the name “cologne”, people expected a classic citrus scent, not the “flashy green mixture” shown through the bottle. Eddie said “The scent itself is addictive, an offbeat interpretation of a cologne, fresh yet very soapy and musky”. As for M7’s lack of popular appeal, Eddie said, “The scent seems unfinished, raw. I think people have been used to smelling so many super facetted scents that this one throws them off. This scent has an amazing signature and to my opinion is one the most magnetic woody orientals”.
At the Perfume House in Portland, one of the saleswomen said that Anne Pliska and Worth Je Reviens don’t get the attention they deserve…
Strange Invisible Perfumes has launched Moon Garden, a “luxuriant bouquet of tuberose, jasmine and pikake…bejeweled with African resins”, and inspired by the night gardens popular in the Victorian era:
These exquisite gardens were cultivated for men and women to appreciate by moonlight in order to preserve their fair skin from the sun…