Delawareonline has a review of the Scent is Life exhibit in Philadelphia. The exhibit is a collaboration between perfumer Christopher Brosius and scientists at the Monell Chemical Senses Center:

Another section, called "Interpretation," shows how the same scent — a lily — can elicit different feelings and memories in different contexts. The first grouping of three scents evokes a field of lilies; the second, a perfume redolent with lilies; the third, an arrangement of lilies at a funeral. (One of the eerily accurate scents in the third group is called Coffin.) "Pink Box That Smells Green" is just that. People who stick their heads inside a box the color of bubble gum don't expect it to smell like freshly cut grass — the confusing mix illustrates how our senses can make their own assumptions.

Read the rest of the article here.

And from Seattlepi, an article about how to choose the right fragrance, including tips from Laurice Rahme of Bond no. 9 and Nasreen Rehmat, owner of Parfumerie Nasreen.