Bond no. 9 was founded in 2003 by Laurice Rahme, and features perfumes inspired by various New York City neighborhoods. Ms. Rahme was born in Paris but has lived in New York for over 25 years. She was formerly the president of Creed USA, and has also worked for Annick Goutal and Lancome. Bond’s next fragrance, Bleecker Street, is scheduled for release on November 1st.
Bond no. 9 has been on a mission to capture the essence of New York City’s neighborhoods in fragrance. While this has been done elsewhere on a much smaller scale (Yves Saint Laurent’s Rive Gauche, for instance), it is an unusual basis for an entire line. What inspired you to take this approach, and did people initially think you were crazy?
After September 11, I wanted to do something for New York, my adopted city. (My birthplace is Paris). Inspired by the French perfumery of the 20th century, who developed dozens of scents for different neighborhoods (Jardin de Bagatelle; Champs Elysees; 24, Faubourg; etc). People did not think we were crazy. On the contrary they gave us a list of neighborhoods they would like and we are trying to trademark many of them…
Another holiday special, this one from 