The Sersale family, owners of the Positano hotel Le Sirenuse, wanted to create a fragrance that would evoke the aromas of the Amalfi coast. The result, which was created by Bertrand Duchaufour (the nose behind Comme des Garcons Calamus and the Sherbet series, among others), was Eau d'Italie, which features notes of citrus, magnolia, musk, incense, honey, and blackcurrant. According to the London Independent (3/5), it is…
…glorious: local ingredients such as bergamot, magnolia and cedar circulate around a central accord of sun-baked “clay” and it's this mineral heart which makes Eau D'Italie so pleasantly abstract and fresh. Cleverly, Sersale has also avoided the cliche of tourist-souvenir beauty products…
