As part of Calvin Klein’s efforts to renew CK One’s popularity with its target audience of 18-24 year olds, they have undertaken a new ad campaign, which started this past April with a series of print (see image at right) and television ads.
Next on the agenda…
There is an article in today's New York Times about CB I Hate Perfume.
Victoire Gobin-Daudé, a self-taught perfumer, launched her line of 5 perfumes in 2002. Sous Le Buis is described as “Under The Boxtree – Tamed nature, boxtree freshly trimmed, softness of bark, sun heated stones. Hesperedic green: galbanum, lavender, sage, clary, orange flower.”
Sous Le Buis starts with a sharp, bitter green, very much like the smell of crushed leaves and stems and sap. As it dries down, the lavender intensifies along with the herbal notes. I usually find lavender in fragrance to be too harsh, but here it is very soft and smooth. There is a bit of orange blossom, and some light woody undertones.
It is a dry green fragrance, and while it is not dark exactly, it has none of the bright freshness of many green scents, like Miller et Bertaux no. 3 or the newer version of Vent Vert. The green here is deeper, and in keeping with the ad copy, the feel is rather like being buried in shrubbery. I adore it, but it probably won’t suit you unless you really love green. It is a unisex fragrance; many of the reviews I have read find it to be closer to masculine…
New at beautycafe: Comptoir Sud Pacifique Vanille Peach, with notes of peach, hibiscus, vanilla cream, Tahitian vanilla, brown sugar, coconut milk and musk.
New at saksfifthavenue: The new Narciso Rodriguez Eau de Parfum for her.
Have any extra cash lying around? Clive Christian has released a limited edition bottle of his no. 1 scent:
But the limited edition is no ordinary fragrance: It’s bottled in custom-designed Baccarat crystal flacons, which feature 18-karat gold necks inset with five-carat diamonds.
10 bottles were produced, two have been sold so far. The price? $250,000…