Imagin is a new kind of single-use atomizer designed to allow consumers to test perfumes on skin. It is flat, so can be used in magazines in place of the dreaded scent strip:
Once the package is opened, air enters, allowing the consumer to squeeze the Imagin sample to emit a mist of fragrance.
Unfortunately, Estée Lauder has a one year exclusive on the new technology, so looks like we'll have to endure scent strips a little while longer. I detest scent strips, and fervently hope that this technology catches on. (via beautypackaging)
