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The celebrity fragrance boom

Posted by Robin on 30 May 2005 9 Comments

Thank you to Karen for finding this article in the New York Post (sorry, link has expired), which reports some interesting sales figures for celebrity fragrances:

Last year, celebrity fragrance brands generated $94.9 million in sales, up from $45.3 million in 2000, reports the NPD Group.

Britney Spears' Curious was the No. 1-selling launch fragrance in 2004, reportedly raking in more than $36 million in its first four months of counter sales alone.

Jennifer Lopez's three fragrances have grossed more than $250 million globally since the first in the line launched three years ago.

Filed Under: perfume in the news
Tagged With: celebrity perfumes, fragrance sales

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9 Comments

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  1. Anonymous says:
    30 May 2005 at 8:40 am

    There's no accounting for taste.

    Grumpy Gert

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  2. Anonymous says:
    30 May 2005 at 9:17 am

    GG, Ain't it the truth.

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  3. Anonymous says:
    30 May 2005 at 10:06 am

    I swear everything JLo touches turns to gold. She really is developing some kind of empire. I think Brittany Spears is on some type of downward spiral and all this will end soon. I am going to predict that Curious will be in T J Maxx in a year. I will stand by this statement. LOL

    Have a great Memorial day R!

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  4. Anonymous says:
    30 May 2005 at 10:21 am

    A, I was thinking that SJP's Lovely would probably trounce all of these, but then, I am so out of touch with popular culture, and for all I know she has no following at all with the younger crowd that buy all these celebrity scents.

    Will keep an eye out in TJ Maxx, LOL!

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  5. Anonymous says:
    30 May 2005 at 10:42 am

    I attribute the majority of the Britney Curious phenom to the bottle, which is perfectly girly. The juice itself was insipidly sweet, but in a way that made it likable to a wide swath of people who would be initially drawn by the cuteness of the bottle. Brit herself is devolving into something else entirely; some kind of combination of Lil' Kim and Carmen Electra.

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  6. Anonymous says:
    30 May 2005 at 11:43 am

    It it is the bottle, then I'm thinking Baby Phat Goddess will do even better. The bottle is like Curious, but better.

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  7. Anonymous says:
    30 May 2005 at 7:10 pm

    Ditto. But they cannot fool us!

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  8. Anonymous says:
    30 May 2005 at 8:46 pm

    No, but actually I worry that I have become such a fragrance snob that I'll overlook something just because it is a celebrity fragrance. It seems kind of silly that I haven't bothered to smell Paris Hilton or BS Curious. I guess I should.

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  9. Anonymous says:
    30 May 2005 at 8:56 pm

    Yes, at least just for a good chuckle!

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